Meet the Team

Each day, more than 100 employees arrive at the Pure Romance Offices in Loveland, Ohio, focused on providing support for our thousands of Consultants in the field. Whether packing and shipping the latest order, answering questions over the phone, planning the next Empowerment Summit, or brainstorming exciting names for new products, this is the team that works 9 to 5 so our Consultants don’t have to. Here’s a bit more about the key players at Pure Romance working to help Consultants live their dreams.


Cheryl Force
Senior Vice President of Sales and Training

Cheryl Force joined the Pure Romance team in 2005 and has overseen all aspects of training Consultants, from tips on building their new business to techniques for developing a profitable team structure. She attended Boston University and has over 25 years of direct sales experience. Cheryl arrived at Pure Romance a seasoned veteran from a women-focused direct sales company, where she worked for almost 20 years and served as Executive Vice President. She was thought to be one of the youngest VPs in the direct sales industry. At Pure Romance, Cheryl has the tremendous responsibility of guiding the careers of over 100,000 Consultants, and oversees every plan and strategy for building a Consultant’s business.