Privacy & Security

Privacy Statement

Pure Romance Distribution South Africa (Pty) Ltd. ("Pure Romance") operates this website (the "Website"). Pure Romance respects the privacy of visitors to the Website. Pure Romance provides this explanation about our online information practices, (the "Privacy Policy") to demonstrate its commitment to protect your privacy. We reserve the right to update the Privacy Policy at any time, without notice. Pure Romance encourages you to visit this page periodically and review the then current terms. Pure Romance collects client information to enhance your shopping experience. This Privacy Policy is intended to assist you in understanding what information Pure Romance gathers about you when you visit this Website, how Pure Romance uses that information, and the safeguards Pure Romance has in place for that information. Pure Romance is a licensee of U.S. Patent No. 6,594,641 which is owned by Reshare Commerce LLC.

The Privacy Policy applies to this Website. Pure Romance consultants may also operate their own websites. Each consultant is an independent contractor having the right to operate their own Pure Romance business, and each is responsible for the privacy and information security policies and practices of those websites. In this regard, a consultant's online privacy policies and practices may vary from those that apply to this Website. Pure Romance is not responsible for the policies and practices of Pure Romance consultants in the operation of their independent websites.

This Privacy Policy discloses the current privacy practices of Pure Romance and by using this Website, you signify your assent to this Privacy Policy and consent to the collection and use of this information in the manner described.

If you have any questions or concerns regarding this Privacy Policy, you should contact us at 0800 ROMANCE.


Information We Collect

General Browsing Information

Pure Romance gathers navigational information during each visitor's use of this Website. In the process of gathering navigational information, non-personally identifiable information (e.g., domain type, browser version, service provider and IP address and the like) may be collected. The navigational information tells Pure Romance about the use of the Website by visitors, including the areas of the Website that are most visited or the time of a last visit to a page on the Website. It also tells Pure Romance about the technical efficiencies of the Website and services (e.g., the time it takes a visitor to connect to the Website or download pages). The navigational information helps Pure Romance better understand a visitor's experience on the Website and improve upon that experience by recognizing and delivering more of the features, services and products the visitors prefer. Pure Romance may provide this statistical information to third parties, but when it does so, it does not provide personally identifying information without your permission.

Personal Information

Pure Romance may ask you to provide personal information when you establish or update an account on the Website, sign up for Pure Romance e-mail, enter a contest, participate in a survey, shop online, check the status of an order, request a catalog, purchase and send an e-gift card or create or send a wish list or gift reminder.

Categories of information collected include name, address, e-mail address, recipient's name and e-mail address, order information, telephone number, credit card information and messages or reminders you create.

Pure Romance may collect and store personally identifiable information, to respond to questions, and to process or fill orders or requests. Pure Romance may use this information to provide goods and services that you request and to let you know of additional goods and services about which you might be interested. Pure Romance may also use this information to customize your experience using the Website.

Pure Romance may also retain transaction and experience information, such as information about your transactions with Pure Romance, as well as information about Pure Romance’s communications with you. Examples include your account history, requests for information and Pure Romance’s responses. Pure Romance may match user information it collects with offline data available from other sources in order to carry out its business and to provide its goods and services and to conduct advertising and promotions more effectively.

For product or service orders, Pure Romance may need additional information in order to process or to fulfill your order or request. Except as otherwise stated in this Policy, Pure Romance will not share your personal information with third parties without your permission, except as otherwise necessary to (i) process or fulfill your order, (ii) respond to your request or answer your inquiries, (iii) forward your information to one or more Pure Romance consultants so that they may contact you in response to your communications to us; or (iv) comply with any applicable law, court order or other judicial process.


Using Personal Information That We Collect

Pure Romance uses the personal information it collects from you to deliver products that you have ordered, to fulfill requests that you have created, to contact you or the product recipient(s) in the event of order or delivery difficulties, for verification purposes, to respond to your inquiries, and to deliver services and information about its products or the Website, including adding you to Pure Romance’s print catalogue mailing list.

Pure Romance will use the information you provide when you visit the Website to sign up for Pure Romance e-mail to send you updates about Pure Romance products, promotions and events. In addition, Pure Romance will use your name and mailing address provided during such sign up, in all the ways described in this Privacy Policy and it will use your e-mail address as described in this Privacy Policy. In the event you would no longer wish to receive such communications from Pure Romance, please notify Pure Romance by email at [email protected].

Information you provide to Pure Romance will be transmitted to and stored in information technology facilities and databases maintained in the United States of America. By submitting information to Pure Romance, including non-public personal information, you consent to the transmission of your information to and the storage of that information in the United States of America.

Pure Romance will not sell or rent personally-identifying information collected during your use of our Website without your permission. Pure Romance may, however, transfer your information in the event that it transfers ownership of all or a significant part of our stock, assets or business.

If you place a request for products or services, Pure Romance may use information you provide to it to ship your order.

Pure Romance may rely upon third parties for important elements of our operations, so it may provide your nonpublic personal information, such as your name, address, and account information to these third parties so that they can do their job, such as servicers, financial service providers, marketing companies that help us market our products. Pure Romance will take appropriate steps to protect your information in these circumstances. These third parties also may have their own privacy policies.

Pure Romance may also share the information it collects about you with third parties including retailers, credit card issuers and processors, banks and other financial institutions and government agencies.

Pure Romance may use your personally-identifying information to improve its marketing and promotional efforts, to statistically analyze Website usage, to improve its content and product offerings and to customize the Website's content, layout, and services.

Pure Romance may use your information to deliver information to you that, in some cases, is targeted to your interests.  Pure Romance may ask you to provide it voluntarily with additional information regarding your personal or business interests, experience or requests, which it may use to customize its service for you.

Pure Romance may use your e-mail address, your mailing address, and phone number to contact you regarding administrative notices, new product offerings and communications relevant to your use of the Website. If you do not wish to receive these communications, please contact Pure Romance at [email protected].

Pure Romance may also use or disclose information to resolve disputes, investigate problems, or enforce its terms of use, terms and conditions of sale or purchase agreements. At times, Pure Romance may review the status or activity of multiple users to do so. Pure Romance may disclose or access information whenever it believes in good faith that the law so requires or if it otherwise considers it necessary to do so to maintain service and improve its products and services.

Pure Romance may use your IP address to help diagnose problems with its server, to manage the Website and to enhance the Website based on the usage pattern data it receives. Pure Romance reserves the right to transfer any information it has about you in the event it sell or transfer all or a portion of its business or assets to a third party.



The Website uses a browser feature known as a cookie. A cookie is a small data file that is stored by your web browser on your computer. Cookies are used to help track your clicks and pass information as you go through the pages on the Website. This allows Pure Romance to make the Website more responsive to your needs by delivering a better and more personalized experience to you. The Website also uses cookies to keep track of how many items you put into your shopping bag and to remember you when you return to the Website.  Preference and options configurations in your browser determine if and how a cookie will be accepted. You can change those configurations on your computer if you desire. Please consult your specific browser instructions to learn more about these features. By changing your preferences, you can accept all cookies, you can be notified when a cookie is set, or you can reject all cookies. If you do so and cookies are disabled, you may be required to reenter your information more often and certain features of the Website may be unavailable.


Privacy Of Children On Our Website

To ensure compliance with applicable legislation, the Website does not knowingly collect or maintain information provided by children under the age of 18. If a child has provided personally-identifying information on the Website without parental or guardian consent, the parent or guardian should contact Pure Romance to remove the information.


Links To Other Websites & Services

For your convenience, the Website may contain links to other websites, especially websites operated by independent Pure Romance consultants. Pure Romance is not responsible for the privacy practices or the content of such websites. Pure Romance encourages you to review the separate privacy policies of each website you visit.


Updates to Privacy Policy

Please review this Privacy Policy for any material changes made within the last thirty days with respect to categories of information collected from the Website or material changes in how Pure Romance  uses information collected from the Website (whether a deletion or addition). If you are concerned about how your personal information is used, please visit the Website often for this and other important announcements about Pure Romance and the Website.



Pure Romance respects the online privacy of all visitors to the Website. By using the Website, you consent to the collection and use of this information by Pure Romance in a manner consistent with the guidelines stated in this Privacy Policy.


Questions Or Concerns

If you have any questions or concerns with respect to this Privacy Policy, please feel free to contact Pure Romance at [email protected].



Pure Romance takes the following types of security measures to protect the information you provide to it when you use the Website: use of technologies and policies such as limited access data-centers, firewall technology, secure socket layer certificate authentication and limitations of administrative access to our systems. In addition, it is Pure Romance’s policy not to send your credit card number via e-mail. In fact, this is a practice which Pure Romance encourages you to adopt in all of your internet activities.

The Website has been designed to accept orders only from browsers that permit communication through Secure Socket Layer (SSL) technology; for example, 4.0 versions or higher of Netscape Navigator, versions 5.01 or higher of Internet Explorer, versions 0.8 or higher of Firefox and versions 1.2 or higher of Safari.

While Pure Romance implements the above security measures on the Website, you should be aware that 100% security is not always possible. Whenever you voluntarily disclose personal information online, either through e-mail or in chat areas, that information can be collected and used by others. No data transmission over the internet or any wireless network can be guaranteed to be perfectly secure. As a result, while Pure Romance tries to protect your personal information, it cannot ensure or guarantee the security of any information you transmit to it via the Website, and you do so at your own risk.


How You Can Update, Correct or Delete Your Information

You can access the information which Pure Romance collects online and maintain through normal updating methods. To update, correct or delete this information, you can email [email protected] or call 0800 ROMANCE.

During the normal course of doing business, Pure Romance may share your information among its business units, affiliates and unaffiliated third parties as necessary in order to service orders you place with Pure Romance.


Third Party Practices

The privacy policy of an advertiser or promotional service appearing on the Website may differ from ours. Pure Romance encourages you to read that policy before responding to the offer.